Introduction
Branding is one of the most crucial aspects of any business. Without branding, customers will fail to remember and recognize your business in the long run. A logo is the most important aspect because it is the visual identity of your business.
Your logo will be on your signage, business cards, packaging, and everywhere else. That is why it is vital to create the best logo to emphasize your brand. Here are the best logo tips from entrepreneurs that will enhance your branding in no time.
Create A Recognizable Design
If your design is not recognizable, no one will remember you. That is why everything from the font to the color to the style should be easily recognized. That is why some of the top giant businesses such as McDonald’s, KFC, and Coca-Cola use a recognizable color such as red to enhance branding.
Of course, the different elements you choose will depend on the branding you want for your business. It is also crucial to display your contact with your logo on signage to ensure customers look you up. It will increase the recognition of your brand in the long run.
Follow The Three Golden Rules
Your logo should follow the three important rules: easy readability, enhanced brand, and memorable. All the best logos will be easy to read, memorable, and enhance the business’s branding. For example, if you are an innovative business, your logo should reflect this using these three important rules.
After all, you need to use your logo to make a statement about your business. Following these rules will help you make the best decision that will take your branding to the next level. Everything should follow these three golden rules of logo design, from the color, material, and symbols to the font.
Optimizing The Logo Design
Many people forget that their logo needs to be in many places, such as flyers, posters, tissues, packaging, and much more. That is why your logo design should keep your offline marketing in mind as well. That means your logo should be applicable to all the items you plan on using it on, from your website to the business cards.
Optimizing and creating a scalable logo design should be your top priority. After all, you don’t want the font or colors to look bad on one item while looking good on another. So, think of what is best for your brand and optimize the logo accordingly.
Begin With A Simple Prototype
It is crucial to keep your logo simple, and that is how you should begin the journey of logo design. Come up with a simple prototype that is in line with your business branding. A simple design is cost-effective, and it will be easy to print wherever you like.
Before you perfect your logo, you can make a black and white draft. Doing this will allow you to create the ideal shapes. That is because when you are using colors, it can be difficult to see minor errors.
Once you have your draft, you can tweak it to create the best logo for your brand. After that, you can begin printing it on various media to market your business.
Use The Logo As A Visual Identity Of Your Brand
Your business logo is all about visual identity. That is why when you have your logo ready, you need to make it prominent everywhere to ensure it covers all your materials online and offline. For example, your logo should be on your website, business signage, marketing materials, business cards, and much more.
When you put your logo everywhere, it will allow people to remember and recognize your brand. After all, there are endless brands out there these days, and it can be challenging to remember all of them. That is why putting it everywhere will give people the chance to become familiar with it and remember it easily.
Scale Logo According To Outdoor Signage
A common mistake most businesses make is that they misjudge the scale of the logo on outdoor signage. Your outdoor signage will be seen by all passersby, which is why the logo needs to look understandable. For example, the first glance might look fine, but some elements or details might be too small to notice.
So, you need to ensure that your logo works well with outdoor signage by scaling it properly. The best practice is to use only a few elements and ensure that those elements are big and bold. It will allow people to read the logo easily and remember it the next time as perfecting it will attract more visitors.
Appropriate Placement
The placement of your business logo is just as important as the design. When it comes to your offline presence, ensure that the logo is placed strategically, so it is highly visible outside and inside your place of business. After all, you don’t want your logo to be hidden among other elements of the store.
You must also think of where the logo will be seen the most when it comes to placement. For example, you can go outside and check the first thing people will see when they pass by on that road. Considering this will allow you to understand the optimal place for your signage that most passersby will see.
